A balloon flight for a family or a group of friends would be the ultimate interpretation of an “Elevated gathering”. At least that’s what we’ve been thinking back in May this year when we had to launch a state-of-the-art brand activation for Stella Artois.
For years the Belgian star has been the leader of the premium segment and the first beer choice when it comes to special moments of consumption.
All we had to do is to remind the consumers that it takes one simple gesture to elevate their gatherings – when in the supermarket, just reach for Stella Artois.
